Requirements

The below are requirements for registering for an A2P campaign:

1. Legal Business Name
   • Must match what appears on the website.
   • Must match EIN registration (if applicable).
   • Must be consistent across Privacy, Terms, and opt-in form.
2. DBA (if applicable)
3. Business Type
   • Sole Proprietor
   • LLC
   • Corporation
   • Partnership
   • Nonprofit
4. EIN (if not sole proprietor)
5. Business Address
   • Physical address (no PO boxes only)
   • Must match website
6. Business Website URL
   1. If no website:
      • Must collect detailed opt-in explanation
      • Must collect screenshots of the opt-in method

Opt-in Form Example

Opt-in form requirements

• Business Name

  – The form should clearly display the name of the business that will be sending the SMS messages.

• Phone Number Field

  – The form may include a field to collect the user’s mobile phone number. The phone number field should not be required if SMS consent is optional.

• SMS Consent Checkbox

  – Include a checkbox that requires users to explicitly agree to receive SMS messages. The checkbox must not be pre-checked and must require the user to manually select it.

• Description of Messages

  – Clearly state the types of messages users may receive (for example: appointment reminders, case updates, service notifications, or customer support responses).

• Message Frequency Disclosure

  – Indicate how often users may receive messages (for example: “Message frequency may vary.”).

• Message and Data Rates Disclosure

  – Include a statement such as: “Message and data rates may apply.”

• Opt-Out Instructions

  – Inform users they can stop messages at any time (for example: “Reply STOP to opt out.”).

• Help Instructions

  – Provide instructions for getting assistance (for example: “Reply HELP for assistance.”).

• Privacy Policy Link

  – The form or page must link to the business’s Privacy Policy.